Peter Kafka

Recent Posts by Peter Kafka

YouTube’s Biggest Stars Celebrate Being YouTube’s Biggest Stars

Here’s a four-minute cultural litmus test: Do you have any idea who the people in this video are?

If so, you’re in YouTube’s core demo, because these guys are huge there. Their video channels have more than 44 million subscribers.

And if names like Jenna Marbles, Ryan Higa and Freddy Wong don’t mean anything to you (probably because you’re not a teenager) don’t worry — there’s an explainer at the end.

Oh, by the way — the video is a teaser for “The Social Star Awards,” which are sort of what they sound like and will be livestreaming, from Singapore, on YouTube this week. And oh yeah — the star of the clip is Jesse Heiman, who has has had barely there parts in a gazillion TV shows and movies, as well as a memorable Super Bowl appearance with supermodel Bar Refaeli.


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