Google Copies Amazon’s Playbook

Google Inc. co-founders Larry Page and Sergey Brin say they don’t pay much attention to rivals. But the search company increasingly appears to be following Amazon.com Inc.’s lead.

The latest example involves cable ties, AC-DC adapters, radiation detectors and the like. In April of last year, Amazon rolled out AmazonSupply, an e-commerce site featuring such industrial goods. Google followed suit this January, testing Google Shopping for Suppliers, which also helps shoppers find items tailored for businesses.

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