Kara Swisher

Recent Posts by Kara Swisher

Yahoo Hires Longtime McKinsey Exec DeVine to Head Global Ops


According to an internal memo and now on his LinkedIn profile, Yahoo has just hired longtime McKinsey exec John DeVine as SVP of global operations. He has worked in the marketing and sales practice at the consulting firm since 1999 and has been an advocate there of “how companies need to embrace the customer experience.”

Devine will report to COO Henrique De Castro — who also worked at McKinsey — and will be helming a wide swath of operations, such as advertising solutions. DeCastro has also been searching recently for a head of the key U.S. ad unit and has tried to hire former AOL sales chief Ned Brody. That hire is limbo now, due to Brody’s 14-month non-compete contract with AOL; CEO Tim Armstrong shows no signs of letting him leave sooner.

But DeVine is on board at Yahoo, so to speak. The former submarine officer in the U.S. Navy also has a masters degree in nuclear engineering — batten down the hatches for incoming at ATD HQ! — from the University of California Berkeley and did his undergraduate work at the U.S. Naval Academy.

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus