Peter Kafka

Recent Posts by Peter Kafka

How the Macarena and Many Bar Mitzvahs Helped Psy Break Big with “Gangnam Style” (Video)

If you get the guys who manage Madonna, Justin Bieber and Lady Gaga onstage together, you’re going to hear some great stuff. Here’s one of the highlights from their session at the D11 conference: The origin story for Psy. Or, more accurately, the story about the way manager Scooter Braun found the Korean pop singer and recognized an instant hit.

Semi-spoiler: This tale involves the Macarena, Cotton Eye Joe, Snow and a lot of Bar Mitzvahs.

Full D11 Conference Coverage


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