Peter Kafka

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What if Hulu Really Isn’t for Sale After All? (Video)

Anne Sweeney Disney D11

Asa Mathat | D: All Things Digital

There are at least seven bidders for Hulu. But that doesn’t mean its TV network owners are actually going to sell it.

That possibility has always existed, but it was good for Disney executive Anne Sweeney to remind us about it today, onstage at the D: All Things Digital conference. Disney owns the video site, along with News Corp. and Comcast (News Corp. also owns this website).

Sweeney also reminded us of Hulu’s original purpose: To give the networks a place to host their stuff online that could compete with YouTube, and, to a lesser extent, Apple and iTunes.

And while she was at it, she offered an opinion on Barry Diller’s Aereo. If you’ve followed that story, her response won’t surprise you.

But Marlene King, who produces “Pretty Little Liars” for Disney’s ABC Family, is a little more ambivalent about Aereo. Perhaps there’s a future where Diller ends up cutting her a check instead of Disney.

Full D11 Conference Coverage


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