Jason Del Rey

Recent Posts by Jason Del Rey

Amazon Unveils $299 “Prime Fresh” Membership as It Expands Grocery Business to Los Angeles

Amazon today acknowledged the expansion of its same-day AmazonFresh grocery delivery business to certain neighborhoods in Los Angeles, making L.A. the first AmazonFresh market outside of Seattle. The L.A. service is available to Amazon Prime members as part of a 90-day trial, the according to the AmazonFresh website.

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After that, these Prime members will be upgraded to a new — and steep — $299 “Prime Fresh” membership, which combines access to AmazonFresh with the normal benefits of the Amazon Prime program.

AmazonFresh is the company’s work-in-progress attempt at making a dent in the business of to-your-door grocery delivery. Orders placed in the morning are supposed to arrive at your residence on the same day. Delivery is free for orders over $35. I’m waiting to hear from Amazon on whether all deliveries will be free for Prime Fresh members — no matter the order size — or whether the $35 cutoff will remain.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik