Jason Del Rey

Recent Posts by Jason Del Rey

Customer Loyalty Startup Belly Now Wants to Help Businesses Boost Their Yelp Ratings

Belly, the Chicago-based customer loyalty startup, is expanding its feature set in an attempt to help businesses boost their Yelp ratings. The company works with about 6,000 merchants — the majority of which are small or mid-sized businesses — to help them digitize customer loyalty and rewards programs to make it easier to track loyal customers and analyze which promotions work best. As part of a feature expansion, Belly will prompt a business’s most loyal customers to review the store on Yelp when they check out on participating stores’ Belly-provided tablets. The company said it is also expanding its Belly Bites free-sampling program.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik