Kids’ Clothing Maker Lolly Wolly Doodle Grabs $20 Million Investment Led by Steve Case’s Revolution Growth
Steve Case’s Revolution Growth has led a $20 million investment in Lolly Wolly Doodle, a North Carolina-based kids’ clothing maker that has built its business on the back of Facebook. The company has developed a huge following on the social network, where it posts images of items — mostly dresses and skirts — and takes online orders in the comments section, only manufacturing each article of clothing after it has determined the demand for it. Founder Brandi Tysinger-Temple explained the concept in a video interview with Kara Swisher last fall.