Social Gifting Startup Wrapp Raises $15 Million
Wrapp, the mobile app that allows users to send and receive digital gift cards via their smartphones, announced on Thursday it had raised $15 million in its Series B venture round. Participation in the round included existing contributors Greylock Partners, Atomico and Creandum, as well as new investors American Express, Qualcomm Ventures and SEB Private Equity. Wrapp CEO Hjalmar Winbladh told AllThingsD that the company plans to use the new funds to continue expansion, including staffing up its San Francisco office.