HTC’s Lowest-Cost Smartphone to Date

HTC Corp.’s least-expensive smartphone to date hit Taiwan shelves on Wednesday, priced at less than a third of its flagship device.

Taiwan’s HTC has been trying to push a premium image, with its marketing efforts centered on its high-end One smartphone. Its decision to also venture cheaper with the Desire 200 priced at NT$5590 (US$167) is the latest indication that the low-end segment — once a domain left largely to feature phones and low-cost Chinese knockoff smartphones — is a growing force that major smartphone brands can no longer afford to ignore.

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