Mike Isaac

Recent Posts by Mike Isaac

Obvious-Backed Startup Branch Releases Interest-Based Network “Potluck”

Branch, the startup backed by Obvious Corp., debuted Potluck on Tuesday morning. Users post links on the service — a social network of sorts that focuses on communicating around content and interests — and friends aren’t able to see who posted the link until visiting the discussion thread around it. The philosophy, according to founder Josh Miller, is to reduce the performative stress component in social sharing, and place the emphasis on the interests that bring people together. The product is available on the Web beginning today, and will come to iOS in the next few weeks.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus