Adobe Buys Marketing Manager Neolane for $600 Million
Adobe, which has made a series of acquisitions to build out its marketing and services business, has made another buy: It has spent $600 million on Neolane, a Paris-based “cross-channel campaign manager.”
Neolane, which has raised a reported $34 million from backers including Battery Ventures, said it generated $58 million in revenue last year. (Correction: An earlier version of this story incorrectly reported Neolane’s 2012 revenue). Adobe said it will bring all of Neolane’s top managers, including CEO Stephane Dehoche, on board when the transaction closes later this summer.