Peter Kafka

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Adobe Buys Marketing Manager Neolane for $600 Million

big fish little fishAdobe, which has made a series of acquisitions to build out its marketing and services business, has made another buy: It has spent $600 million on Neolane, a Paris-based “cross-channel campaign manager.”

Neolane, which has raised a reported $34 million from backers including Battery Ventures, said it generated $58 million in revenue last year. (Correction: An earlier version of this story incorrectly reported Neolane’s 2012 revenue). Adobe said it will bring all of Neolane’s top managers, including CEO Stephane Dehoche, on board when the transaction closes later this summer.

Adobe has been a consistent ad tech/media tech buyer for the past few years, spending billions on deals including Omniture, Auditude and Efficient Frontier.

(Image courtesy of Shutterstock/iadams)


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik