Peter Kafka

Recent Posts by Peter Kafka

Tremor Video Goes Public and Falls Down

Standard pattern for most of the Web companies that have gone public in the last few years: A moderate first-day pop, and then months of decline.

But Tremor Video broke the mold yesterday: The video ad network went out at $10 a share, climbed briefly into the $11 range, and then immediately drooped. TRMR shares ended the day at $8.50, down 15 percent.

Tremor Google Finance

Turns out Thursday was a tough day for IPOs in general. Tremor was one of five stocks that went public, and all of them struggled, supposedly because of macro concerns. But Tremor was the only company worth less after a day of trading.

Again, the reason this is important for people who aren’t Tremor investors but who do read sites like this one is that there are a whole bunch of digital ad companies waiting to go public in the next few months. And if Tremor doesn’t recover — shares just started trading again this morning — they might find their IPO roads much rockier than they would like.

(Image courtesy of Shutterstock/Jarrod Boord)


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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work