Mike Isaac

Recent Posts by Mike Isaac

Google Play Global Marketing Director Departs

madmork profile photoPatrick Mork, global marketing director for Google’s Play store for the past two years, will soon depart the company, AllThingsD has learned.

Mork joined Google’s Android unit in 2011, just as the Android Market rebranded to Google Play and then-Android honcho Andy Rubin was stepping up the company’s content efforts. Before Play, Android’s Market was far less unified and more slipshod in its presentation; Google effectively wanted to take on Apple’s iTunes content powerhouse, but was armed with little to do so.

Mork led the marketing teams which pushed the new Play around the world, touting books, movies, music and games to all. It’s an especially important task, considering that increasing Android market share internationally is a huge priority for the company.

His last big project was Google’s All Access Radio effort, which put the company in competition with both Spotify and Pandora.

Before Google, Mork spent three years at GetJar, an app marketplace that served as an alternative to the giants like Google Play and Apple’s App Store (which made his move to Google that much more controversial). Before that gig, he was at Glu Mobile, the game development powerhouse, as marketing chief for Europe, the Middle East and Africa.

It’s unclear what Mork’s next move will be. He’s pretty deeply connected to the gaming and mobile industry, however, so that’s a likely direction.


Latest Video

View all videos »

Search »

The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald