Hulu Bids Depend on TV-Show Rights

The big media companies that created Hulu endowed the online video provider with arguably its most valuable asset: Access to the current seasons of hit network-TV shows.

Now, as an auction of the site enters its final stages, with bids due Friday, the media-company owners are trying to strike a balance between maintaining Hulu’s access to that programming while retaining their ability to strike big-ticket licensing deals with others.

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Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

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