Lauren Goode

Recent Posts by Lauren Goode

T-Mobile’s New “Jump” Ads Show SNL’s Bill Hader in Desperate Need of a New Phone

T-Mobile today announced Jump, the carrier’s plan that allows customers to upgrade to new phones twice a year, provided they pay an additional monthly fee tacked on to their T-Mobile bill.

Now, if a new smartphone catches your eye every six months, you can (theoretically) switch! It’s like speed-dating, for smartphones. Commitment, sch-mmitment.

But as T-Mobile’s new ads show, it’s not just to satisfy consumers with seemingly insatiable appetites for the newest phones. The 30-second spots, which feature former “Saturday Night Live” funnyman Bill Hader, show the convenience of upgrade options when your phone’s screen is cracked, or after it gets dropped in a urinal.

Videos below:

One-Upped

Bus Stop

Urinal

Rice Jar

Charge


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus