Lauren Goode

Recent Posts by Lauren Goode

T-Mobile’s New “Jump” Ads Show SNL’s Bill Hader in Desperate Need of a New Phone

T-Mobile today announced Jump, the carrier’s plan that allows customers to upgrade to new phones twice a year, provided they pay an additional monthly fee tacked on to their T-Mobile bill.

Now, if a new smartphone catches your eye every six months, you can (theoretically) switch! It’s like speed-dating, for smartphones. Commitment, sch-mmitment.

But as T-Mobile’s new ads show, it’s not just to satisfy consumers with seemingly insatiable appetites for the newest phones. The 30-second spots, which feature former “Saturday Night Live” funnyman Bill Hader, show the convenience of upgrade options when your phone’s screen is cracked, or after it gets dropped in a urinal.

Videos below:

One-Upped

Bus Stop

Urinal

Rice Jar

Charge


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik