Ina Fried

Recent Posts by Ina Fried

Yahoo Exec: Telecommuting Ban Is Absolutely Necessary

If you are waiting for Yahoo to apologize for its anti-telecommuting policy, you might not want to hold your breath.

Yahoo chief development officer Jackie Reses (right) with German minister Ursula von der Leyen

Jorinde Gersina/Hubert Burda Media Yahoo chief development officer Jackie Reses (right) with German minister Ursula von der Leyen

Several months into the mandate, the company is more committed than ever to making its workers come to the office.

“I think, within Yahoo, our employee base understands what the mission is,” Yahoo chief development officer Jackie Reses said, speaking on Monday at the DLDwomen conference in Munich, Germany. “We are on a mission to turn the company around.”

The move was not without its bumps. But most of the criticism was from those outside Yahoo, Reses said.

Now some months in, Reses said, even some of the former telecommuters forced back into the office are starting to see the benefits.

Reses’ approach came in stark contrast to the tone of other presenters, including oDesk’s Jaleh Bisharat.

Bisharat told her own story of leaving her job at Amazon because she found she wasn’t able to be in the office enough to match her colleagues, or at home enough to support her children in the way she wanted to.

Now, though, she said the tools are in place to allow workers to contribute at any time and place they choose.

“Work is no longer a place,” Bisharat said.

Except, of course, for those who work at Yahoo.

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus