Google Pitches Online TV Service to Media Companies

Google Inc. has approached media companies about licensing their content for an Internet TV service that would stream traditional TV programming, people familiar with the matter say.

If the Web giant goes ahead with the idea, it would join several other companies planning to offer such “over-the-top” services, delivering cable TV-style packages of channels over broadband connections. Chip company Intel Corp. and Sony Corp. are both working on similar offerings, while Apple Inc. has pitched various TV licensing ideas to media companies in the past couple of years.

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