Mike Isaac

Recent Posts by Mike Isaac

Social Analytics Startup Awe.sm Targets CMOs With Latest Release

Awe.sm, a startup that aims to help brands determine ROI for their social media marketing efforts, released a simplified dashboard on Tuesday, aimed specifically at CMOs and non-engineering crowds. The tool helps marketers attribute tweets, Facebook posts and other social marketing efforts directly to conversions and purchases, without the need to assign company engineering resources to work with Awe.sm’s API.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus