Mike Isaac

Recent Posts by Mike Isaac

Social Analytics Startup Awe.sm Targets CMOs With Latest Release

Awe.sm, a startup that aims to help brands determine ROI for their social media marketing efforts, released a simplified dashboard on Tuesday, aimed specifically at CMOs and non-engineering crowds. The tool helps marketers attribute tweets, Facebook posts and other social marketing efforts directly to conversions and purchases, without the need to assign company engineering resources to work with Awe.sm’s API.


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Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of Pets.com would have done better.

— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”