Mike Isaac

Recent Posts by Mike Isaac

Social Analytics Startup Awe.sm Targets CMOs With Latest Release

Awe.sm, a startup that aims to help brands determine ROI for their social media marketing efforts, released a simplified dashboard on Tuesday, aimed specifically at CMOs and non-engineering crowds. The tool helps marketers attribute tweets, Facebook posts and other social marketing efforts directly to conversions and purchases, without the need to assign company engineering resources to work with Awe.sm’s API.


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google