Mike Isaac

Recent Posts by Mike Isaac

Yahoo Acquires Mobile Ad Tech Startup Admovate

Yahoo announced on Wednesday that it acquired Admovate, a mobile advertising startup. Another in a string of mobile-focused acquisitions for Yahoo under the leadership of Marissa Mayer, this acquisition, Yahoo said, is part of ongoing efforts to invest in its ad tech platforms Apt, Genome and Right Media. Admovate’s team will join Yahoo’s display ad team in Sunnyvale, Calif. Terms of the deal were not disclosed.


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google