Mike Isaac

Recent Posts by Mike Isaac

Yahoo Acquires Mobile Ad Tech Startup Admovate

Yahoo announced on Wednesday that it acquired Admovate, a mobile advertising startup. Another in a string of mobile-focused acquisitions for Yahoo under the leadership of Marissa Mayer, this acquisition, Yahoo said, is part of ongoing efforts to invest in its ad tech platforms Apt, Genome and Right Media. Admovate’s team will join Yahoo’s display ad team in Sunnyvale, Calif. Terms of the deal were not disclosed.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus