Coupon Site RetailMeNot’s IPO Soars 32 Percent in First Day
Online coupon site RetailMeNot Inc. soared 32 percent in its first day of trading Friday after pricing its initial offering at $21 a share.
RetailMeNot aggregates digital coupons from all manner of retailers and posts them on its website and smartphone application. The company collects commissions from the retailers after a shopper makes a purchase with one of the digital coupons.