Lauren Goode

Recent Posts by Lauren Goode

Basis Band, the Heart-Rate-Reading Wristwatch, Finally Has an iPhone App

Basis Band, the activity-tracking, heart-rate-reading wristwatch, now has a compatible iPhone app. Basis Band costs $199 and uses a variety of technologies — including a three-axis accelerometer, skin sensors and an optical heart-rate sensor — to track the wearer’s movements and vitals throughout the day. The band was recently covered as part of a wearables comparison on AllThingsD and, at the time, only synced data to Android devices.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus