Samsung Accounted for a Third of Smartphone Sales Last Quarter, While Apple’s Share Fell
Samsung’s second-quarter smartphone shipments hit 76 million last quarter — up 56 percent from the prior year, and giving the company a 33 percent share of the global market.
Apple, meanwhile, shipped 31.2 million iPhones, a 20 percent year-over-year rise, and good for second place worldwide. However, that trailed the overall smartphone industry, and meant that Apple’s market share fell to 14 percent — its lowest level since the second quarter of 2010, according to market research firm Strategy Analytics.
“The current iPhone portfolio is under-performing and Apple is at risk of being trapped in a pincer movement between rival 3-inch Android models at the low-end and 5-inch Android models at the high-end,” Strategy Analytics’ Neil Mawston said in a statement.
Overall, smartphone shipments hit 230 million for the second quarter, up 47 percent from a year earlier, and representing 59 percent of all mobile phones sold.
“The smartphone industry’s shipment growth rate, which is higher today than a year ago, is being driven by surging demand for 4G models in developed regions like the US and 3G models in emerging markets such as India,” Neil Shah, senior analyst at Strategy Analytics, said in a statement.
Korea’s LG doubled shipments from a year earlier to 12.1 million units, enough to give it five percent global market share and the No. 3 spot, just ahead of China’s ZTE and Huawei, each of which shipped more than 11 million smartphones.