Redfin’s Price Whisperer Aims to Help You Price Your Home Just Right
Redfin, the online real estate brokerage, today announced the launch of Price Whisperer, a free product that helps potential home sellers determine what buyers are willing to pay for their home. Redfin works with homeowners to come up with a desired price, and then emails four photos of the home, along with some basic info, to in-market buyers in the area, and asks them if they would pay the amount asked. Homeowners get an email two days later summarizing the results, at which point they can decide to list the home with Redfin, take their business elsewhere, or do nothing at all. The product, which is available in markets including Boston, Chicago and San Francisco, is somewhat similar to Zillow’s Make Me Move offering.