Jason Del Rey

Recent Posts by Jason Del Rey

Redfin’s Price Whisperer Aims to Help You Price Your Home Just Right

Redfin, the online real estate brokerage, today announced the launch of Price Whisperer, a free product that helps potential home sellers determine what buyers are willing to pay for their home. Redfin works with homeowners to come up with a desired price, and then emails four photos of the home, along with some basic info, to in-market buyers in the area, and asks them if they would pay the amount asked. Homeowners get an email two days later summarizing the results, at which point they can decide to list the home with Redfin, take their business elsewhere, or do nothing at all. The product, which is available in markets including Boston, Chicago and San Francisco, is somewhat similar to Zillow’s Make Me Move offering.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik