Peter Kafka

Recent Posts by Peter Kafka

YuMe Video Ad Network IPO Prices Below Expectations

Another video ad network is set to go public, and investors don’t seem to be excited about this one, either: YuMe, which will start trading on the NYSE tomorrow, had hoped to sell its first shares at $12 to $14 a piece; instead, the company reportedly got $9 a share. In June, video ad network Tremor also priced below expectations, and its shares fell on the first day of trading and haven’t recovered.


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google