Peter Kafka

Recent Posts by Peter Kafka

Twitter Says Its Online Ads Build Offline Sales

Twitter says users who see or click on tweets from advertisers will buy more from those brands when they encounter them in brick-and-mortar stores. The social network is touting an offline sales study from Datalogix, which produced a similar report for Facebook last year.


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google