Peter Kafka

Recent Posts by Peter Kafka

Twitter Says Its Online Ads Build Offline Sales

Twitter says users who see or click on tweets from advertisers will buy more from those brands when they encounter them in brick-and-mortar stores. The social network is touting an offline sales study from Datalogix, which produced a similar report for Facebook last year.


Latest Video

View all videos »

Search »

Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus