Peter Kafka

Recent Posts by Peter Kafka

Twitter Says Its Online Ads Build Offline Sales

Twitter says users who see or click on tweets from advertisers will buy more from those brands when they encounter them in brick-and-mortar stores. The social network is touting an offline sales study from Datalogix, which produced a similar report for Facebook last year.


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There was a worry before I started this that I was going to burn every bridge I had. But I realize now that there are some bridges that are worth burning.

— Valleywag editor Sam Biddle