Peter Kafka

Recent Posts by Peter Kafka

Twitter Says Its Online Ads Build Offline Sales

Twitter says users who see or click on tweets from advertisers will buy more from those brands when they encounter them in brick-and-mortar stores. The social network is touting an offline sales study from Datalogix, which produced a similar report for Facebook last year.


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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work