Liz Gannes

Recent Posts by Liz Gannes

Lexity: We’re Not Just Another Folded-In Yahoo “Acqhire”

Lexity, which was bought by Yahoo 10 days ago, has already made its real-time e-commerce dashboard available for Yahoo merchants.


Such quick integration with its buyer is a rare thing for acquired companies — especially at Yahoo, which has bought 19 startups since CEO Marissa Mayer took over a year ago and discarded most of their products while grabbing their product leaders.

But it’s the second stint at Yahoo for Lexity CEO Amit Kumar, who apparently knows his way around the place, even under the new leadership. (Kumar had formerly focused on search and advertising when he worked at Yahoo, then went to semantic advertising firm Dapper, which was also bought by Yahoo several years ago.)

In a blog post today, Lexity said, “We moved to the Yahoo! HQ on the same day of the announcement and got to work right away.”

Lexity Live and some of the other Lexity apps have been made available for “a small set” of Yahoo Merchant Solutions customers, and others can sign up to get early access. Once they do, they get access to real-time information about who is visiting their stores and what products they’re viewing.

AllThingsD’s Kara Swisher had scooped the Lexity purchase, which was worth between $35 million and $40 million.

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