Ina Fried

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Verizon, AT&T, T-Mobile and Sprint Unite for Documentary Cautioning Against Texting and Driving

While the Big Four cellular carriers spend a lot of time taking potshots at one another, they have found at least one common cause to unite around.

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AT&T, T-Mobile, Verizon Wireless and Sprint have joined forces for the “It Can Wait” campaign against texting and driving. This week, they debuted a new documentary, “From One Second to the Next,” directed by noted filmmaker Werner Herzog.

“When you get a message while driving, it’s hard not to pick up your phone,” Herzog said in a statement. “With this film, we want to help make people more aware of the potential consequences of that action.”

AT&T also has an online simulator to show what happens on the road from the safety of one’s PC. For those who need a little help being separated from their phones, Bonnie Cha took a look earlier this year at some apps that can enforce a texting ban while driving.

Here’s the video:


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