Ina Fried

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Apple’s September 10 iPhone Reveal Set to Disrupt a Bunch of Other Tech Events

While many in the tech world were happy to have a specific date for the big iPhone reveal, the day in question is a challenging one for several other entities planning conferences for the same day.

Sep 10 zoom-feature

Mobile industry analyst Chetan Sharma has his Mobile Future Forward event in Seattle that day, while the multiday Tech Crunch Disrupt and Intel Developer Forum both overlap with Apple’s Sept. 10 event.

“I look forward to catching-up on Apple news on the 11th,” Sharma said in an email after AllThingsD reported that his conference would now be up against Apple’s event.

For Intel and TechCrunch, the conflict is not a new one. They also bumped up against the iPhone 5 launch on Sept. 12 of last year.

Last year, TechCrunch turned the conflict into an opportunity, hosting a panel later in the day to discuss the newly introduced iPhone.

“The same thing happened last year and I don’t think it had a huge impact,” TechCrunch co-editor Eric Eldon said in an email. If anything, he said, Apple’s event last year brought more people into San Francisco.

“Anyone who does events wants zero competition, but having a big, relevant but non-competitive event down the street isn’t the worst thing,” Eldon said.

For its part, Intel thinks of its developer forum as more an industry and programmer event versus the more consumer-focused Apple event.

That said, Apple does have a way of shifting all attention its way. A great case in point was the introduction of the original iPhone on Jan. 9, 2007. Though the announcement was made far from the Consumer Electronics Show, the news overwhelmed everything that debuted in Vegas that year.

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus