Jason Del Rey

Recent Posts by Jason Del Rey

Perfect-Fitting Bras With Just a Selfie Earns ThirdLove $5.6 Million Investment

Another intimate apparel company is entering the fray, but with a technological twist. ThirdLove, which is announcing a $5.6 million investment from NEA, Andreessen Horowitz and Novel TMT Ventures, says its smartphone app can fit women for lingerie by simply analyzing a photo that they take of themselves. The ThirdLove app then shows customers a selection of its own bras and panties that are the right fit for them.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus