Perfect-Fitting Bras With Just a Selfie Earns ThirdLove $5.6 Million Investment
Another intimate apparel company is entering the fray, but with a technological twist. ThirdLove, which is announcing a $5.6 million investment from NEA, Andreessen Horowitz and Novel TMT Ventures, says its smartphone app can fit women for lingerie by simply analyzing a photo that they take of themselves. The ThirdLove app then shows customers a selection of its own bras and panties that are the right fit for them.