Sony Reaches Preliminary Programming Deal With Viacom for Online Pay TV Service

Sony Corp. has reached a preliminary agreement with Viacom Inc. to carry the media company’s cable channels on its planned Internet-based TV service, a person familiar with the matter said, a significant boost for the Japanese company as it races to secure content rights against technology firms vying to offer similar services.

Sony plans to stream traditional cable channels, as well as on-demand content, over the Internet, posing new competition for cable, satellite and phone companies which have long sold subscription TV services.

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