John Paczkowski

Recent Posts by John Paczkowski

Microsoft Expands Surface Area With More IT Resellers

microsoft_store_surfaceHoping to boost piddling sales of its Surface tablet, Microsoft is further expanding commercial distribution of the device through authorized resellers.

The company this week extended the Surface reseller program it debuted in the United States last month to 17 other countries including Canada, France, Germany, Italy, and the U.K.

That’s a significant expansion of the tablet’s commercial distribution, and one that might temper some of the Surface inventory issues with which Microsoft has been grappling. That’s the hope, anyway. The reseller program was conceived as a means of driving Surface sales into the enterprise, government and education markets by expanding the device’s availability and broadening its appeal with the addition of tech support and data protection services that resellers often provide.

For Microsoft, which has been scrambling to improve Surface’s commercial prospects, improving channel availability like this is a no-brainer, though its timing does seem decidedly after the fact.

Twitter’s Tanking

December 30, 2013 at 6:49 am PT

2013 Was a Good Year for Chromebooks

December 29, 2013 at 2:12 pm PT

BlackBerry Pulls Latest Twitter for BB10 Update

December 29, 2013 at 5:58 am PT

Apple CEO Tim Cook Made $4.25 Million This Year

December 28, 2013 at 12:05 pm PT

Latest Video

View all videos »

Search »

When AllThingsD began, we told readers we were aiming to present a fusion of new-media timeliness and energy with old-media standards for quality and ethics. And we hope you agree that we’ve done that.

— Kara Swisher and Walt Mossberg, in their farewell D post