Neighborhood Social App Nextdoor Launches on Android
The release comes about three months after the company’s iPhone app and mobile Web release, which brought with it significant growth for the startup. In the 90 days since release, the network has become available in more than 18,000 neighborhoods in the U.S., and consistently sees three percent growth week over week in neighborhood expansion, member sign-ups and shared content.
The Nextdoor network, which requires strict verification of identity and limits contact between members to local neighborhoods, has been around since 2011, but only recently launched on mobile devices. Since then, however, the company has honed in on a particular use case for members: Community watch.
The iPhone app release included a feature called “urgent alerts,” which is exactly what it sounds like. If something dangerous or alarming is going down in the neighborhood, users can send out a quick, wide notification to all others in their network. That could prove helpful for crime prevention, among other cases.
“We’re building this thing that has the potential to be the lifeline to the neighborhood,” CEO Nirav Tolia said in an interview. “Our mobile releases put that lifeline in the palm of your hand.”
Expect the app to drop in the Google Play store today.