Kara Swisher

Recent Posts by Kara Swisher

Yahoo Product Exec Mike Kerns Gets Big Promotion to Run Homepage and Verticals

According to his LinkedIn page, Yahoo has promoted one of its more talented and entrepreneurial execs, Mike Kerns, to a fancy new job (at least the title is). Kerns — who came to Yahoo several years ago after it bought the company he founded, Citizen Sports — had been VP of social and personalization. Now, he’s SVP of product homepage and verticals, which represents a much wider swath of products, including its powerful homepage and more.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus