Better Late Than Never? Ballmer Product Pipeline Shows a Very Mixed Record for Microsoft.
Overall, it is a very mixed bag, with Microsoft late on every major consumer tech game-changer of Ballmer’s time in office, while rivals like Apple and Google surged ahead. That includes in MP3 players, multi-touch smartphones, multi-touch tablets, search, smart assistants and wireless beaming of video.
Better late than never? Not so much.
To get an idea of that, here’s a timeline of notable moments in Microsoft’s product history since 2000 and how they fared:
Windows 2000: Microsoft celebrates its 25th anniversary and releases the Windows 2000 operating system the same year Ballmer is promoted to CEO. Microsoft continues to upgrade and support Windows 2000 until July of 2010, during which time multiple vulnerabilities in the system were exposed.
Pocket PC 2000: Microsoft announces the Pocket PC 2000, one of the company’s earlier steps in the personal digital assistant market, in 2000. Two years later, the Pocket PC 2002 is released. Some of these Pocket PCs are sold as “phone editions,” meaning they can make cellular calls. Five years later, Microsoft phases out the Pocket PC and Smartphone brands in favor of the more overarching Windows Mobile brand.
Windows XP: Touted as the “biggest release since Windows 95,” Microsoft releases the Windows XP operating system in October 2001 with variations of the system for both home and business users. “It features login screens for home and corporate systems alike — something many Windows 95/98 users have never seen,” CNET wrote at the time. About 17 million copies were sold in its first two months.
Xbox: Microsoft jumps into the videogame console market with the release of the Xbox in 2001, one of company’s most successful consumer products to date.
SPOT watch: SPOT watches — or “smart personal object technology” — hit the market in 2004, made by Fossil, Suunto and other watchmakers and developed by Microsoft. SPOT watches stick around until 2008, until Microsoft threw in the towel on the niche product.
Zune: Microsoft launches its iPod competitor, the Zune, in 2006. And although Microsoft will go on to release several more models, including the Zune HD, the product line is discontinued in October 2011. Its Zune Marketplace is also being phased out, to be replaced by Xbox Music and Xbox Video.
Windows Vista: The new OS, released in 2007, focuses on security and has a redesigned user interface. But it isn’t very well-received and eventually earns a spot on TIME’s “10 Biggest Tech Failures of the Last Decade” list. AllThingsD’s Walt Mossberg will later write that Windows 7, launched in 2009, “leaves Vista in the dust.”
Bing: Replacing Live search, Microsoft’s new search engine, Bing, is unveiled at D7 and released in June of 2009. “Search and advertising, we are a small share … It’s all about Google. They have share, we don’t have share,” said Ballmer. It’s still all about Google. According to a recent report by comScore, the Mountain View, Calif.-based search giant grabbed 66.7 percent of the marketshare, while Bing only grabbed 17.9 percent.
Retail stores: Microsoft announces its plans to open up a chain of Microsoft retail stores in 2009. In October of that year, it opens the first one in Scottsdale, Ariz. By 2012, the company has nearly two dozen stores across the U.S. and, in 2013, Microsoft partners with Best Buy to create Windows Stores inside more than 600 Best Buy locations in North America. So far, the Microsoft stores have not caught on as Apple stores have.
Kin: Remember the Kin smartphone in 2010? Yeah, we didn’t think so.
Windows Phone OS: Later that year, in an attempt to catch up with Apple, Google and RIM in the fast-growing smartphone market, Microsoft revamps its aging flagship mobile operating system, Windows Mobile, and replaces it with the new Windows Phone OS.
Kinect: “Project Natal” is finally revealed in 2010: Microsoft announces the Kinect, its motion-sensor gaming device that is supposed to breathe new life into the aging Xbox. At the D: Dive Into Media conference in February 2013, Microsoft execs reveal that 76 million Xbox consoles and 24 million Kinects have sold to date. Microsoft consistently beats out the Sony PlayStation and Nintendo Wii as the top-selling console, even as the videogame industry stumbles.
Windows 8: On October 26, 2012, Microsoft launches the Windows 8 operating system and the Microsoft Surface tablet. The response to both is tepid. Hardware makers call out Windows 8 as confusing to consumers. Within months Microsoft has to assure users that it is making fixes to the OS. And, in July 2013, it is revealed that Microsoft has only made $853 million in revenue on Surface tablets between the October 2012 launch and the close of the fiscal year.
Xbox One: Gamers and “regular” consumers eagerly await the launch of the Xbox One, the company’s $499, next-gen gaming console, due out this holiday season, as well as “Project Spark,” a build-your-own-game app for Microsoft platforms. But, even before its debut, there is a load of controversy about a range of issues that tarnish the announcement.
— Bonnie Cha contributed to this report.