Kara Swisher

Recent Posts by Kara Swisher

Xobni’s Jeff Bonforte Officially Running Yahoo’s Communications Products

According to his LinkedIn profile, Jeff Bonforte has been named SVP of communication products at Yahoo. An insider tipped me to the new title for the former CEO of Xobni, the maker of address-book apps and plugins which Yahoo bought in July. “I have responsibility for Yahoo Mail, Messenger, Groups, Contacts, Calendar and some other stuff,” wrote Bonforte on his profile helpfully (to me!). AllThingsD had previously reported that the well-regarded former Yahoo was likely to get just this key portfolio at Yahoo, which could certainly use his expertise.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus