Ina Fried

Recent Posts by Ina Fried

AT&T Takes Its Aio Wireless Prepaid Service Nationwide

AT&T plans to take its Aio Wireless brand nationwide next month, aiming to capture a bigger share of the no-contract cell service market.

Screen Shot 2013-08-28 at 10.23.22 AM

The company already had its AT&T GoPhone sub-brand, but with Aio it is aiming to establish a more fully separate brand identity. The company’s logo color, however, has drawn the ire of T-Mobile, which last week sued Aio, alleging trademark infringement and unfair business practices.

AT&T has been testing the Aio brand in 11 southern U.S. cities, mostly in Florida. It launched in May in three cities — Tampa, Orlando and Houston.

It sells a range of phones and has three service plans, ranging from $40 to $70 per month.

“We invite customers across the country to switch to Aio and experience our first class service with no annual contracts,” Aio Wireless president Jennifer Van Buskirk said in a statement.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik