Peter Kafka

Recent Posts by Peter Kafka

Answers Makes Another B2B Buy, This Time Via Easy2 Technologies

easy2 technologies answersAnswers, the Web company best known for its site, has bought Easy2 Technologies, a software company that makes it easier for brands and retailers to add demos and other interactive features to their product listings.

If this deal sounds familiar, there’s a good reason: In May, Answers bought Webcollage, a software company that provides a similar service.

This is the third time in the last year that Answers, which makes most of its money serving ads to visitors, has bought a company with a B2B retail focus. Last year, it bought ResellerRatings, which generates reviews that customers can leave when they leave an e-commerce site.

Privately held Answers isn’t releasing financial details on its newest transaction, but I’m told the purchase price is less than $20 million.

Answers, which tried and failed last year to buy from the New York Times, now claims more than 200 million users for its main Q&A service, which most people end up encountering via search queries.

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