New AOL Networks CEO Bob Lord Talks About Where the Online Ad Market Is Headed (Video)
Earlier this week, Bob Lord, the new CEO of its AOL Networks, sat down at AllThingsD global HQ for a chat with me about his new job.
A well-regarded industry veteran who was most recently global CEO of Razorfish and CEO of Publicis Groupe’s digital technologies division, he is now in charge of the suite of marketing and advertising services and technologies at the New York company. The job is largely centered on selling premium display, video and mobile network ads for the Web portal via its automated technology systems.
As I noted when Lord was hired at the end of August, “AOL is hoping to use tech means to boost its business, but results have been harder to realize. While revenue rose in the recent quarter, profits declined. Lord is a good choice to help push AOL forward, with much ad tech experience over the years, especially at Razorfish.”
Here he is talking about all that and more, including a book he recently co-authored, titled “Converge: Transforming Business at the Intersection of Marketing and Technology,” in a video interview: