Ina Fried

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HTC Confirms Job Cuts at U.S. Operations

Struggling Taiwanese phone maker HTC cut more than two dozen jobs at its U.S. offices on Friday.

HTC-store-taiwan-380x285

The company said in a statement that the cuts were “a decisive action by HTC Corp (US) to streamline and optimize our organization and improve efficiencies after several years of aggressive growth.”

HTC didn’t offer details on the cuts or provide a specific number, but a source familiar with the situation said that about 30 positions were eliminated. No executives left, nor was there any significant shift in the types or amount of work being done in the U.S., according to an HTC representative.

“This is a hard decision that has direct impact on people who have contributed to the growth HTC has experienced the past several years,” HTC said in its statement. “However, to achieve our long-term goals as a business and return maximum value to our shareholders, this is a necessary step to drive ongoing innovation.”

After several years of strong growth, HTC has been trying to rebound from what has been a steep dropoff in sales of its smartphones. The company has also faced some turmoil at the corporate level, including the departure of several top executives.

As part of the turnaround push, HTC recently launched a new ad campaign starring Robert Downey Jr.

The job cuts were reported earlier by The Verge.


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