Peter Kafka

Recent Posts by Peter Kafka

Apple’s New Ad Grabs One of Rock’s Best Songs

There’s a new Apple ad. It’s for the iPhone 5c. No need to say much.

But since you are still here, here’s the source file for the ad’s soundtrack, via Sleigh Bells’ 2010 “Rill Rill”:

Still here? All right! Now things get really good, because you get to hear the source file for “Rill Rill,” courtesy of Funkadelic. For some reason, this 1971 song got renewed life in the last few years.* Which is great, because it’s one of the best songs ever:

Ah. Okay. Denouement time. Here’s the ad Apple ran another time it took a thing that was popular and made it available in different colors:

* Probably because of Sleigh Bells, I guess? But it showed up on a lot of TV and movie soundtracks.


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Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of Pets.com would have done better.

— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”