Ina Fried

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Nvidia Looks to Gain Ground in Mobile With $199 Tegra Note, Its Own Entry in Crowded Tablet Market

Aiming to boost its presence in mobile devices, Nvidia on Wednesday announced the Tegra Note, a homegrown seven-inch tablet.


The device, expected to sell for $199, packs stylus support, front and rear cameras, 16 gigabytes of storage and, of course, a Tegra 4 processor.

Although Nvidia has done all the work on Tegra Note, it will be localized and sold by various partners over the next few months. Those partners include Evga and PNY Technologies in North America, Xolo in India, and a variety of others in Europe and Asia.

“It’s a complete tablet platform, designed by Nvidia and brought to market by our partners,” Nvidia said in a blog post. “It embodies the NVIDIA brand — from our hardware and software (right down to OTA updates), to our industrial design, accessories and network of partners in game development.”

Qualcomm, Intel and other chipmakers often build nearly-market-ready reference designs using their chips. Intel, for example, has a reference-design phone that it managed to get adopted by a handful of device makers and carriers. Nvidia itself did a reference-design Android tablet using its Tegra 3 chip — a design that largely became the original Nexus 7 from Google.

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus