Peter Kafka

Recent Posts by Peter Kafka

Rocket Fuel Bumps Price for Ad Tech IPO

Ad tech startup Rocket Fuel, which expects to start trading on the Nasdaq on Friday, has bumped up the price of its coming IPO. The company now plans to sell four million shares at a range of $27 to $29; last week, it had pegged its range at $24 to $27.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus