Mike Isaac

Recent Posts by Mike Isaac

Chirpify’s “Action Tags” Bring In-Stream Buying to Brand Campaigns

Social commerce and marketing startup Chirpify on Thursday launched “action tags,” a way for consumers to purchase items via platforms like Facebook, Instagram and Twitter. So, for instance, on Twitter, a marketer using the new tool can tweet out ads with two hashtags: The action tag “#buy,” as well as a separate hashtag for the campaign (like, say, “#hotdogs”). From there, a consumer can make a purchase by tweeting a reply to the brand, with both hashtags included.


Latest Video

View all videos »

Search »

There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google