Mike Isaac

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Twitter Taps Former Topspin Media SVP as New Head of Music

Bob-MoczydlowskyTwitter has hired Bob Moczydlowsky, former senior vice president of product and marketing at Topspin Media, as its new head of music, AllThingsD has learned.

In his new role at Twitter, which begins in the coming weeks, Moczydlowsky — or Moz, as he’s better known — will work on building music industry partnerships and luring big-name artists to the company’s platform, among other duties.

His arrival comes a little more than a month after the departure of Tatiana Simonian, the company’s former music partnerships leader.

Twitter did not respond to a request for comment.

Along with continuing to pursue music partnerships, Moczydlowsky will first search for two deputies to handle artist relations, according to sources familiar with the matter.

Moz is a particularly interesting choice for the position, as he doesn’t come from the music label world, but rather from a history of product management and strategy. His former company, Topspin, built direct-to-fan retail marketing, management and distribution software for artists. (Perhaps with his product chops, there’s room for collaboration with newly named Twitter commerce chief and former Ticketmaster CEO Nathan Hubbard.)

The new appointment comes as Twitter seeks to solidify its media department ranks — easily one of the company’s most important divisions — in the days leading up to the company’s presumed initial public offering. Earlier this month, Twitter hired former ESPN and PBA exec Geoff Reiss to head up its sports vertical, and, according to sources, is close to hiring a new head of news. Twitter’s TV division, currently the strongest of the media departments, is still helmed by former NBC and Travel Channel vet Fred Graver.

As with all of his fellow media team heads, Moz will report directly to vice president of media Chloe Sladden.

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