Kara Swisher

Recent Posts by Kara Swisher

Candygram: Yahoo Marketing Uses Jelly Beans as App Enticement

Sweet?

Yahoo has people handing out logoed packs of purple and white jelly beans in Times Square in New York, as part of a promotion of its apps. CEO Marissa Mayer has a liking for the location, having done other marketing stunts in the famous crossroads.

According to New York Times Web developer Scott Taylor, who posted the picture below on Instagram, “Yahoo is handing out jelly beans in Times Square and the girls say in a baby voice ‘download Yahoo! Weather.’”

Novel and perhaps tasty — mostly, I just liked Taylor’s photo (though I still don’t like the new Yahoo logo).

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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik