Ina Fried

Recent Posts by Ina Fried

Motorola Keeps Those “Lazy Phone” Ads Coming

Motorola continues to play up the notion that phones that don’t have its touchless controls are just plain lazy.

Motorola Lazy Phone

In its latest “Lazy Phone” spot, the Google subsidiary shows a guy in his car who realizes he is low on gas but can’t get help from his smartphone (portrayed as a guy stretched out in the passenger seat). The Moto X, by contrast, is shown being able to find the nearest gas station simply by activating Google Now through voice.

The ads are humorous and have done quite well on YouTube. Whether they boost sales, though, remains to be seen.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik