Peter Kafka

Recent Posts by Peter Kafka

PC or TV? No Need to Keep Asking.

Another entry from the “convergence isn’t coming, it’s here” file: Americans have stopped viewing their televisions and their computers as equally valuable devices.

Now they rely on the PC over the TV.

Here are two more slides from Magid Advisors’ recent survey on TV and Web usage (we flagged a cord-cutting survey result yesterday).

The first shows that youngish folks overwhelmingly rely on their computers instead of plasmas for entertainment — and that, even when you factor in the rest of the American population, the PC comes close to displacing the TV:

magid pc v tv

And, if they’re relying on the PC for entertainment, then it stands to reason that they value that more than anything else, right?

Right! Note that this chart’s results include everyone from 8-year-olds to AARP members:

magid pc v tv 2

No need to spell out the implications for everyone from Apple to Netflix to Google to Comcast, right? Right.

(Image courtesy of Shutterstock/Stokkete)


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