Mike Isaac

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Flurry Names Former Facebook VP Grady Burnett as COO

Grady BurnettFlurry, a mobile app analytics and advertising platform, announced Monday that it has named Grady Burnett as its chief operating officer.

Before his new position, Burnett spent more than four years at Facebook as vice president of global sales and operations, working to grow the social giant’s international sales team under COO Sheryl Sandberg. Prior to that, Burnett worked with Sandberg during his five years at Google, where he worked on the DoubleClick platform and in various sales and management positions.

Part of the reason for his new position, Burnett said, is to focus on Flurry’s real-time-bidding advertising platform, an area of the company Flurry is less known for, but is attempting to grow.

“In Flurry, I really saw a company that is at the intersection of global programmatic ad buying and data,” Burnett said in an interview. It’s a space rife with activity at the moment, especially considering Twitter’s multimillion-dollar purchase of mobile RTB exchange MoPub.

Along with managing Flurry’s RTB efforts, Burnett will work on leading the company’s sales and marketing divisions, as well as business development, ad and business operations, and customer service.

Burnett begins his first day at Flurry on Monday.

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus